Love me, but don't hurt me.. Love me for who I am.

Monday, October 22, 2007

To the Life that I have...
-
These few days has been pretty tiring for me. It's all work study work study work study.

Nothing else. How sad right. Other than the fact that my lovely daddy with my lil bro, drove all the way down from Gold Coast just to cook me and my housemates his freshly-caught stingray (cooked in 2 different flavours & style) again, with salty fish chicken and other yummy dishes as well! My daddy is a GOOD COOK okay! :D~ I love you daddy!

Mummy is still in Taiwan holidaying... *bleah* Miss her though.

Anyway, my bestie gf just dyed my hair Jet Black... and I dyed hers hot pink.

Nice? [After-work look]

Brisbane is too boring la. Everyone's changing their looks, styles, images all the time.

Till we come to the point of changing our hair colours once every three months?

Well, we can't do all these anymore after we graduate - So while stocks last. =)

Work at Shiseido has been pretty good so far, always aiming to hit the sales quota everyday.

Been very successful at doing that! *pats pats myself*

Now there are many attractive & value-for-money gift packs for both men and women (mostly).

[am I beginning to sound like a professional sales promoter or what...Bleh.]

Being a beauty consultant is already a very hard task because I've got to resist all the temptations of buying all my own products before even getting my salary!

Now that they have all these gift packs placed right infront of me every single day, with me promoting it to others, it's just as good as promoting them to myself! haha.

What to do! Anyway, I've already reserved two gift packs for myself! Hee... hid them in the samples cupboard! One is 'The Skincare' range & the other is 'The energiser fragrance range'.

Both AUD$63 and AUD$59 respectively. Cheap righttttt... want anot??? Come look for me!

---

...and To the Man in my Life.

Now it comes to the supportive man in my life. Now what shall I say...

He's currently sick, down with fever and a sore throat, not in a good condition at all.

He needs to mug for his exams that are coming soon even though he's so sick.

He's been drinking tons of red bull which he knows has a detrimental effect on him later on.

He wants his Al Pacino eyebags, which I hate very very much.

He is caring enough to call me most of the mornings to wake me up for work or school.

He speaks to me every night and we chat the night away about everything in our lives.

The list goes on and on and on...

Well, I guess without him, I woudn't be able to get through some recent rough patches I went through and it's all thanks to him. Also, my bestie girlfriend - G, who has always been very loving, caring, understanding & supportive of me too. Without both of them at this point in time till the end, I won't know what would have happened.

For her: "I'd very much like things to stay this way between us & I'll never want it any other way." =) I love you girlfriend & you know it.

Also to my mei: "I love you very much & please take care of yourself when I'm not around. Always know I'm here for you & thanks for always being there for me."

To my nic: "Although we seldom talk nowadays, but we know for sure, we'll always be close in heart. Thank you for your love & you always have mine in return. Lovelove always."

For him: "I'd very much want us to continue moving forward till the day I can really say to you, "I wish you weren't here!" =) Muax.

Please take care of yourself when I'm not around and I know it's hard to follow just like how I don't listen to you by cutting down on my smoking. "I'm sorry baby." I know you'll help me quit when I'm back in Singapore & we have a special deal to keep right! *wink*

I trust & I believe that if we're beside each other, we'll definitely be able to make things work by putting words to action.

Once again, I must say, "How I wish you were here." And I really mean it.

Please take good care of yourself. I know I'm naggy but you are too. *pulls down an eyelid*

Missing you from across the seas,

Me.

Thinking of him since 11:01 PM

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Monday, October 15, 2007

It ends tonight - the All-american rejects.
specially dedicated to the asshole in my life.

Your subtleties
They strangle me
I can't explain myself at all
And all that wants
And all that needs
All I don't want to need at all

The walls start breathing
My minds unweaving
Maybe it's best you leave me alone
A weight is lifted
On this evening
I give the final blow

When darkness turns to light
It ends tonight
It ends tonight

A falling star
Least I fall alone
I can't explain what you can't explain
Your finding things you didn't know
I look at you with such disdain

The walls start breathing
My minds unweaving
Maybe it's best you leave me alone
A weight is lifted
On this evening
I give the final blow

When darkness turns into light
It ends tonight
It ends tonight
Just a little insight will make this right
It's too late to fight
It ends tonight
It ends tonight

Now I'm on my sie
It's better than being on your side
It's my fault you're blind
It's better that I see it through your eyes

All these thoughts locked inside
Now you're the first to know

When darkness turns into light
It ends tonight
It ends tonight
Just a little insight will make this right
It's too late to fight
It ends tonight
It ends tonight

When darkness turns into light
It ends tonight
It ends tonight
Just a little insight will make this right
It's too late to fight
It ends tonight
It ends tonight

The lyrics of this song is specially dedicated to someone who was very very unappreciative, irresponsible and fcuked up as a person. Topmost, he's just being a total ass.

I will never forget what you have done to me & I'll never forgive you.

Remember what I said to you, opportunities don't knock at your door twice. So don't look back in regret. Cos' only the wisest and stupidest of men never change.

I have one quote for you.
"The best way to make your dreams come true is to wake up!"

But it all ends tonight.

Thinking of him since 7:05 PM

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Saturday, October 13, 2007

It is during our darkest moments that we must focus to see the light.

It's amazing the amount of puke I could have donated to the Unknown-sickness-that-caused-me-so-much-distress organization. Hmmmz... a sickness that the Mr Doc himself couldn't determine?

I shall not elaborate on the details, due to people-who-might-not-be-able-to-eat-their-dinner after reading it. HA.

At least, I had my lovely friends around me who cared so much for me while I was unwell.
Namely, my bestie gf, G (who cooked porridge for me & I puked it all out), Jobbs (who waited for me to come home & took care of me & ended up wanting to puke himself), Ashley (who supplied me with pills that I didn't end up eating, sorry...), Josh (who came to visit me afterwards), Nicole, my darling babe, (who always asked about me and worries about me all the time!) and to the rest who all showered their concerns over me.

A big THANK-YOU to all of you, I felt loved.

Sigh, thinking about the 2 days I missed work because Myer management did not want me to spread my "unknown virus" around to everyone on the work grounds, imagine the amount of monetary loss I've made. *heaves a huge sigh*

Oh well, I guess it's just pointless to reminisce on it. Just got to work on getting better & moving forward!

Talking about moving forward...
(1) Tuesday the 16th Oct - Advertising management group report (2000 words) due

(2) Friday the 19th Oct - Services marketing group presentation & report due

(3) Tuesday the 23rd Oct - Biz comm group presentation due

(4) Friday the 26th Oct - Services marketing individual literature review due

(5) Shiseido training from 29th Oct till 2nd Nov

(6) Saturday the 3rd Nov - Services marketing workshop summary due

(7) Daddy's birthday the 4th Nov

Exam dates: 7th, 8th, 9th & 13th of Nov.
So technically speaking, I do not have much time left to study for my exams. *faints*

I don't feel like carrying on blogging anymore, I've just realised how much work I have to do.
4 assignments & 1 presentation to go!!!

Maybe I should jus lie and forget about the world.

Reminds me of a song I adore: "Good morning baby, I hope I can make it thru' another day..."

---

The next sentence is for that special someone who has been in the same mugging situation, although much worse off than me in NTU.

"Life is a succession of moments, To live each one is to succeed." - Corita Kent

I know you can do it. Please don't drown yourself in too much red bull, not good. As much projects you have, you still need to take care of your body & health too. If not for your sake, how about for mine? =)

Thinking of him since 2:47 PM

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Thursday, October 04, 2007

8 Of The Most Brilliant Advertising Campaigns

It’s no secret that an advertising campaign can either propel anyone’s business or name to the stratosphere or make it extinct quicker than the nature did with dinosaurs.
Of course I rather write about some of the most successful and memorable campaigns in the modern history, the ones that either made some companies rule the world practically overnight or established them as THE company to hold in high regard and even imitate. These are the campaigns who took advertising in print and TV to the whole new level, with their printed ads looking more like a work of art and commercials that people don’t mind watching more than once. The campaigns whose slogans became as popular as the company’s name, if not more.
Fortunately there are many such advertising masterpieces, but I’ll limit them to 8 Bits of what in my opinion are the most brilliant campaigns in advertising history (featured in chronological order) and invite you to share who you think deserves to be on this list.

1. De Beers - “A diamond is forever”

Diamonds are not the rarest of gemstones, but the 1938 meeting between the son of De Beers founder, Harry Oppenheimer, and the president of N.W. Ayer & Son (the first advertising agency in the United States), Gerold M. Lauck will create that illusion and forever link diamonds with romance.

For quite some time the agency had tried to come up with a slogan for a new De Beers advertising campaign, but it would be Frances Gerety, the agency’s copywriter, who will make the history by scribbling down “a diamond is forever” after praying for “some divine assistance” before leaving the office.

To this day “A Diamond is Forever” is the official slogan of De Beers, even after the most recent changes in branding where De Beers decided to use a new name - “Diamond Trading Co.” (DTC) for its marketing purposes and use “De Beers” name to represent trendy stores that sell diamonds.

“By the end of the 1950s, N.W. Ayer was pleased to announce to De Beers that its twenty-year marketing campaign had successfully influenced the American public to consider a diamond engagement ring a necessity to the engagement ritual.”

You can learn more about the fascinating history of DeBeers at GemNation.com. Check out some of the humorous De Beers ads and one of their most recent commercials.

2. Marlboro Man

Did you know that Marlboro was named after a street in London Marlborough, and originally was marketed as a women’s cigarette with the slogan: “Mild as May” until mid 1950s? It all changed when the new Marlboro campaign, created by Leo Burnett Worldwide transformed the cigarette’s image into a strictly masculine in only a few months. It is one of the most recognized brand images in the world - the ultimate American cowboy, trademark of masculinity, smoking Marlboro.
If interested, you can follow the Marlboro timeline, just keep in mind that smoking is bad for your health.

3. GUINNESS

Guiness’ enormous success can be attributed not just to the lip-smacking beer that’s “Good For You”, but to one of the most impressive advertising campaigns. The first series of adverts were created by John Gilroy, who designed striking posters featuring animals like lion, kangaroo and most notably a toucan, that included such famous phrases like “It’s a Lovely Day for a Guinness”, “Guinness for Strength” and “Guinness is Good For You”.
In the 1950s Guinness has quickly recognized the power of the new medium called TV, and launched their first TV commercials where “the flying toucan poster took off too, stealing glasses of GUINNESS® beer from the RAF mess hall”. The new generation of Guinness TV ads are nothing short of masterpieces, that mesmerize the audience.
If you haven’t seen it yet (oh, I wish they were showing more Guinness commercials in Canada), you simply must check out one of their recent campaigns, with the slogan “Good things come to those who wait”. There are actually several ads under that slogan, but the one called “noitulovE” (Evolution) is the best! This short film (with some breathtaking computer generated special effects) “tells the story of mankind’s 3 billion year wait for the perfect pint.”
~

4. Volkswagen Beetle - Think Small

Back in 1960s when everyone was making big long cars, Volkswagen hired the Doyle Dane Bernbach ad agency to create a campaign to promote their new tiny ugly bug Beetle in United States. Beetle’s new ads were filled with humour and connected with consumers on a personal level. Two simple words were used that shook the automobile market: Think Small.
Thanks to a VW Beetle aficionado on YouTube with the nickname beetlejuice150 , you can watch many of the early VW Beetle TV commercials, including the famous Think Small ad, the floating brand new Beetle that you could buy for $1999 in 1972 (gosh, I wasn’t even born then), and a very humorous “Funeral” commercial that’s a pure genius at work.
“Imagine a funeral procession as the voice of the deceased bequeaths his fortune. To each, from his wife and sons to business partners who were wasteful with money, he leaves nothing.But to the tearful young man in a Volkswagen Beetle at the end of the line, he says: “To my nephew, Harold, who ofttimes said `A penny saved is a penny earned … and it sure pays to own a Volkswagen’ … I leave my entire fortune of a hundred billion dollars.” (via bizjournals.com)
~

5. I Want My MTV

Today it’s hard to believe that at first MTV was struggling to convince cable companies to offer the channel to their subscribers, that music publishers hated the 24-hour rock’n'roll channel, that record companies were dismissing the concept of music videos, until MTV hired George Lois to change everyone’s minds. Lois has updated his own I Want My Maypo slogan and convinced Mick Jagger, Pat Benatar and later other rock superstars to scream “I Want My MTV”, after a voice in the background announced: “If you don’t get MTV where you live, call your cable operator and say…”. In every city thousands were calling their cable operator after seeing the commercial and screamed for their MTV.
“Within months, MTV was in 80% of all household; record companies begged to have their videos on the channel, advertisers looked at MTV as a must-buy for viewers 14 to 28; and every Rock star in the world pleaded with us to mimic Mick Jagger’s plea in our follow-up commercials”, reminiscened George Lois on his website.
You too can go back in time and feel the energy in one of the first MTV commercials.

6. Absolut vodka

This is one of those cleverly run advertising campaigns that transformed an unknown brand into an Absolut empire. Prior to the start of TBWA’s campaigns in 1980s to promote Absolut, Sweden wasn’t perceived as a vodka-producing country, and the bartenders found the bottle’s shape too awkward to use. Absolut’s advertising campaign by TBWA changed not only all that but also everyone’s perception that vodka is a cheap and tasteless drink. Now there are regular, premium, and superpremium vodkas, along with raspberries, pears, lemon and even mandarin.
TBWA’s long-running advertising campaign has produced 1450 original ads, featuring an Absolut bottle-shaped object, with titles like ABSOLUT Wonderland, Absolut Webby, ABSOLUT Kravitz. Visit a gallery of over 1200 images of Absolut Ads, lovingly collected by Absolut enthusiast.

7. Apple - 1984

Who can forget the commercial that aired on January 22, 1984 during the Super Bowl game, that got everyone glued to their seats with the images of countless rows with skinheads in an Orwellian world, spellbound by the Big Brother’s speech on a huge screen, and a running woman in a white shirt with a picture of Apple’s Macintosh who throws a sledgehammer at that screen. Who can forget that message at the end of this commercial, accompanied with the voice, announcing that “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984″, followed by now famous Apple’s logo in colour.
Did you know that Apple paid $800,000 for that 60-second slot? Of course, that was a wise investment, that brought millions in future sales of Macintosh. No expenses were spared when creating the film either: the ad was directed by Ridley Scott (remember the Blade Runner?), shot in London, with the actual British skinheads playing themselves for $125.
Here’s a chance for you to see Apple’s 1984 ad on YouTube.

8. Nike - Just Do It

Who would’ve thought that one of the most acclaimed slogans in advertising history was conceived serendipitously in 1988, when Dan Weiden from an unknown yet ad agency Weiden and Kennedy admiringly commented on Nike’s can-do-attitude: “You Nike guys, you just do it”?
Who could’ve known that one of the most recognized logos in the world - Nike’s swoosh - would cost Nike’s co-founder, Phil Knight, only $35 to be designed in 1971 by Carolyn Davidson, who was studying graphic design at Portland State University.
Having said that, looks like Nike continuous to grow its fame and fortune by getting away with employing cheap labor in Asia.
So, here you go, 8 brilliant advertising campaigns that took eight different companies to stardom, even though some of them, frankly, don’t deserve to be among the stars.

Thinking of him since 2:59 PM

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Monday, October 01, 2007

Don't Look Back.

In life, there always comes a point in your life when you realize who matters, who never did, who won’t anymore, and who always will. So don’t worry about people from your past, there’s a reason why they didn’t make it to your future.

So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.

Life consists not in holding good cards but in playing those you hold well.

To all those in relationships, always bear in mind. The truth is more important than the facts.

Stop relying on the advice of others. Your own judgment is your greatest asset. Absence will make a loved one appreciate you even more.

Always keep in mind:

"Winners make things happen.
Losers let things happen."

Opportunity only knocks at your door once. Take it or don't look back in regret.

Thinking of him since 7:55 PM

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